Escape Reality: Ready.. Steady.. Exit

Title: Ready.. Steady.. Exit

Author: P C Balasubramanian

Publisher: Srishti Publishers & Distributors

ISBN: 978-93-82665-40-3

Number of Pages: 172

Price: 120 [INR]

Genre: Fiction

The Blurb:

Gautam completed Chartered Accountancy after several attempts and to his luck, landed up with Anand a close friend and brilliant CA, to launch an Accounting Services company named FAB. He finds love in the same profession, without much ado.

Can life really be all that simple and straightforward? Can mere accountants build a valuable, visible, scalable and glamorous enterprise that could also grab business from across borders?

That's when Vimal comes in with a delectable package, an impressive consulting profile and his smart and very beautiful sister Ruchi, who agrees to support these starry-eyed entrepreneurs with her marketing acumen. FAB grows but relationship depletes. Some pull the strings, while others become puppets.

Should they continue with the current arrangement or exit completely?

Ready.. Steady.. Exit is a humorous, dramatic, romantic, enlightening and entertaining read. This story and narrative will inspire every reader, even more so if you are an entrepreneur or a Chartered Accountant or someone associated with financial services.

My Review:

Ready.. Steady.. Exit is a story of two Chartered Accountants, who launch a new Accounting Services Company - FAB. It takes Gautam, our protagonist, several years to clear his CA exams. Nagging father, brilliant friend who cleared CA in first attempt and a brilliant girl who he has crush on, doesn't help to make his situation look any better. But when he does clear his CA exams, life takes a huge turn and suddenly everything seems to be in his favor.

When Gautam, along with Anand starts his new company, he is on cloud nine. He loves his work and his company seems to be making very good progress. What more could he ask for? But when Vimal and Ruchi join their company as board members, things start to change. Though it all looks good in the beginning, they slowly discover the brother sister duo is doing more loss to them than profit. Will they be able to get rid of them? Or will this be the end of their dream project?

Things I Liked:

Starting any new venture, however small it might be, is no cake walk. There are a lot of things one needs to consider and the process, right from planning to execution, requires so many careful measures. One has to think about the pros and cons, they have to have that passion to build things from the scratch, have to sacrifice their personal comforts to see their dream project flourish and imbibe a lot of patience to handle the situation when things go wrong. Gautam and Anand are no different. Their passion for doing something, their faith in each other and their company, their struggles and their friendship - all these are portrayed well by the author. Anyone who has started a new venture or want to do one can relate with these 2 characters.

The ups and downs faced by these people, their struggle and helplessness are also described. The whole story somehow feels realistic. The language is simple. The story is well narrated and is punctuated with humor.

Things I Disliked:

The pace was too slow for me and the boredom quotient a little high. Entrepreneurship and accounting are really not my cup of tea and hence, some parts were too boring for me to read. Characterization hasn't been given much importance either. There were some characters, which required more spotlight but I felt that the spotlight was solely given to FAB.

Verdict:

The book is a slow read which helps you learn various aspects of starting and maintaining a company. If you love accounting or if you ever plan on opening a new company yourself, give this book a read. You might learn few things from this. But if these topics are not your cup of tea, give this book a skip.

My Rating: